太多的公司依賴於一個模糊的、通用的語句來闡明什麼是重要的。如果你想讓員工擁抱並表達你組織的價值觀，那就用故事代替使命。
尋找同事互相支持的故事，提供卓越客戶服務的代表，以及客戶對你的產品感到滿意。然後尋找獨特的方式來傳播這些故事。你可以邀請一個客戶在全體員工會議上分享他們脫穎而出的經歷。或者你可以播放一個你最好的故事在雇員的方向。講故事教會你的員工關注真實的人的經歷，幫助員工對你的組織所代表的價值觀感到滿意。
Share Stories That Reinforce the
Organization’s Values
Too many companies rely on a vague,
generic statement to articulate what matters to it. If you want employees to
embrace and express your organization’s values, use stories instead of a
mission.
Look for stories about coworkers
supporting one another, representatives providing excellent customer service,
and customers being delighted by your products. Then find unique ways to spread
those stories. You could invite a customer to share their stand-out experience
at an all-staff meeting. Or you could play a video of one of your best stories
at employee orientation. Storytelling teaches your employees to pay attention
to the experiences of real people and helps employees feel good about the
values your organization stands for.
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