道德、客戶、獲利，將道德放在最高優先

每個人都知道企業經營必須要有道德、要有客戶，並且要能夠獲利。但是，許多企業經營失敗，是因為他們將優先次序搞錯了。

最容易發生的錯誤是將獲利當成最高優先次序來對待。如果你將經營上的財務數字當成最關切的，那麼其他任何行為都會爲了獲利來合理化。

這是錯誤的。

你應該先要求企業所有的經營行為是合法，合乎正常社會道德規範。然後，再考慮如何服務好你的客戶，而你的客戶會因為你的正當經營行為而對你的公司產生信任，購買你的商品或服務。

一旦你將前兩項都運作熟練后，再來考慮如何提高經營獲利。

Morality, Customer, Profit, Put Morality First

Everyone knows that business must be ethical, have customers, and be profitable. But many businesses fail because they misprioritize.

The most common mistake is to treat profit as the highest priority. If you regard financial figures as your top concern, then any other behavior will be rationalized for profit.

This is wrong.

You should first require that all business practices of enterprises be legal and conform to normal social ethics. Then, consider how to serve your customers well, and your customers will trust your company and buy your goods or services because of your proper business practices.

Once you have mastered both of the first two, consider how to improve your business profitability.