你必須要比對手強10倍

•  失敗非常的重要，每個人都可以從過程中學到太多教訓。但是如果冒險失敗的結果，代表你會受到懲罰，那人們就不會嘗試。所以應該要創造一個文化，一個環境，讓冒險是被尊敬、被鼓勵的。
• 大多的好主意都來自於創辦人嘗試解決自己本身碰到的問題— Brin和Page當初因為市面上的搜尋引擎不準確而創造 Google；Mark Zuckerberg因為哈佛沒有學生通訊錄而創造Facebook、Jack Dorsey因為要更容易發群組簡訊而創造 Twitter。
• 「你必須要嘗試創造一個比競爭對手強10倍的產品，並不是因為你真的必須要比他們強10倍，不要忘了他們也在進步，所以到最後你可能會比他們強3倍，那你才有機會獲勝。」真的，如果你有試過說服客戶你比競爭對手強50%，你就知道強3倍有多麼的重要了。
• 太多創業者把精神放在「公司所有權」、「控制」、「過半」這些事情上面，要知道，創業是一個「0與1」的世界 — 你不然就是什麼都沒有，不然就是大成功。所以把自己圍繞在會幫助你成功的人旁邊，比斤斤計較那幾個%還來得重要多了。

You have to be 10 times better than your opponent

• Failure is very important. Everyone can learn a lot from it. But if the outcome of a risk failure means that you will be punished, then people will not try. So we should create a culture, an environment where risk taking is respected and encouraged.
• Most of the good ideas come from founders trying to solve their own problems - Brin and Page originally created Google because the search engine on the market was inaccurate; Mark Zuckerberg created Facebook because Harvard had no student address book; Jack Dorsey created Twitter because it was easier to send group newsletters.
• You have to try to create a product 10 times stronger than your competitors, not because you really have to be 10 times stronger than them, and don't forget that they are also improving, so in the end you may be three times stronger than them, so you have a chance to win. "Really, if you've tried to convince customers that you're 50% better than your competitors, you know how important it is to be three times stronger.
• Too many entrepreneurs put their minds on such things as "company ownership", "control" and "more than half". We should know that entrepreneurship is a "0 and 1" world - you either have nothing, or you are a great success. So it's much more important to surround yourself with people who will help you succeed than to focus on those few percent.