你能簡單地解釋一下創業公司的好主意嗎？

創業和科技商業領袖常常不善於講述他們的創新故事。他們過於依賴行業術語和複雜細節來理解他們的觀點。

這會錯失良機。當你做得很好的時候，你希望人們知道。因此，無論你起草的網站文件，行銷手册，或新聞稿，遵循一些規則。

1. 用簡單的語言傳達你的資訊。術語和複雜的名詞只會使讀者困惑；清晰、直接的寫作將吸引更廣泛的讀者。
2. 不要把許多想法塞進一個故事。保持簡單，同時建立你的敘事理念。
3. 考慮雇用專業會講故事的人。尋找那些為各種出版品製作宣傳標語或文章的作家。

講述複雜主題的故事並不容易，但如果你想讓公司的工作得到認可，那麼這樣做是很重要的。

Can You Explain (in Simple Terms) Your Startup’s Great Idea?

Startup and technical business leaders often don’t tell their innovation stories well. They rely too much on industry jargon and complex detail to get their points across.

This is a huge missed opportunity. When you’re doing good work, you want people to know about it. So whether you’re drafting website copy, a marketing brochure, or a press release, follow a few rules.

1. Use simple language to communicate your message. Jargon and complex terminology will only confuse the reader; clear, straightforward writing will draw in a broader audience.
2. Don’t cram many ideas into one story or release. Keep it simple, and build your narrative one idea at a time.
3. Consider hiring professional storytellers. Seek out writers who have crafted op-eds or articles for a variety of publications.

It’s not easy to tell stories about complicated topics, but doing so is essential if you want your company’s work to be recognized.