企業文化比策略更重要

企業要成功，策略是很重要的，但是企業文化更是無可倫比的。這是競爭對手難以模仿複製的。

那麼，如何建立起偉大的企業文化呢？

第一、   領導者身邊必須聚集一群最棒、最聰明的人，這些人有堅強的經驗與高度的熱情。

第二、   領導者自己更是高度熱情者。

人，是企業文化中最重要的基礎與發展動力。當員工知道他們身處何處，將往哪裡去，何時可以實現，他們將產生共鳴，跟隨領袖前進，形成強大的集體意志力。這就是企業文化，與企業文化的功效。

Corporate culture is more important than strategy

Strategies are very important for enterprises to succeed, but corporate culture is incomparable. It is difficult for competitors to copy.

So, how to build a great corporate culture?

First, leaders must be surrounded by a group of the best and smartest people, who have strong experience and high enthusiasm.

Second, leaders themselves are highly enthusiastic.

Man is the most important foundation and driving force of enterprise culture. When employees know where they are, where they are going, when they can achieve it, they will have resonance, follow the leader forward, and form a strong collective will. This is the effect of corporate culture and corporate culture.