2016年11月2日 星期三

重塑你公司的故事

你是否經常聽到有人這麼說:“這就是我們一向以來做事情的風格。”?對這樣的態度的批評是少不掉的,並且通常還高於對它的敬佩。但是,這樣的企業風格是根深蒂固的,而且很難對它挑戰改變。
但是,記住人們相對於數字,人們比較容易記住故事,而且如果說得好,說得正確的話,人們通常會受到鼓舞並且採取行動。
如果你希望改變企業文化,可以開始重塑企業的發展故事,告訴大家企業是如何一路走過來,如何運營的。是否過去有些企業故事會帶來負面觀感?那就建立新的,正面的,正確的新故事,讓大家認識企業是如何成功的,支持企業成長發展的關鍵元素有哪些。

Reshaping your company's story
Do you often hear people say, "This is the way we always do things"? Criticism of such attitudes is rare and often higher than admiration. However, such a corporate style is deep-rooted, and it is difficult to challenge it to change.
But remembering people's numbers makes it easier for them to remember stories, and if they speak well and correctly, people are usually encouraged to take action.
If you want to change the corporate culture, you can start to reshape the development story of the enterprise, telling you how the enterprise has come along and how it operates. Have some corporate stories in the past brought about negative perceptions? That is to establish new, positive and correct new stories, so that we can know how successful the enterprise is, and what are the key elements to support the growth and development of the enterprise.

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