孫子兵法有云：知己知彼，百戰百勝。
就企業經營者來說，掌握外部環境的變化，比掌握內部環境變化重要；瞭解客戶要【買】什麼，比自己要【賣】什麼重要。也就是先知彼，再知己，才會戰無不勝攻無不克。
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記: 許多創業者，一心想要實現自己的創意，洋洋灑灑地描述他的技術/產品多麼好，而比較少描述市場需要什麼，我的產品/服務如何可以有效滿足市場的需求，以致經常導致失敗告終。"Prophet and friend again, invincible."
Sun Tzu has a cloud of art of war: know yourself and know your enemy, and you will win a hundred battles.
As far as business operators are concerned, it is more important to master the changes in the external environment than to grasp the changes in the internal environment; it is more important to understand what the customers want [to buy] than what they want to [sell]. That is, the prophets, and then confidant, will be invincible.
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Note: many entrepreneurs, bent on realizing their ideas, describe how good their technology / products are, rather than what the market needs, and how my products / services can effectively meet the needs of the market. That often leads to failure.
Note: many entrepreneurs, bent on realizing their ideas, describe how good their technology / products are, rather than what the market needs, and how my products / services can effectively meet the needs of the market. That often leads to failure.
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